Win-Win Selling
"At Nalco, the Wilson Learning Sales Methodology is the "backbone" of our sales force training."
Martin Clarke, Training Manager, Nalco Pacific.
Four decades after Larry Wilson pioneered the Counsellor selling approach this book gives you the original 4-Step process for building Long-Term Relationships with Buyers:
- Build trust with customers
- Define their needs and problems
- Solve them together
- Achieve win-win results that grow and last
A million salespeople who use the counsellor method will tell you its profoundly revolutionary and powerful it is because it puts the customer’s needs and problems first. As a counsellor salesperson, you become a trusted problem solver for your customers, creating a win-win situation for you, your customer and the organisation.
Delivery
Delivery within Australia – $30 plus gst, postage & handling
