It all began in 1965, in a one-room office over Larry Wilson’s garage. Larry was an extremely successful insurance agent and was in high demand as a motivational speaker. The first product, a program called Sales Sonics, was a classroom seminar with a film narrated by Larry himself. Revolutionary for its time, it suggested that selling did not require a manipulative or adversarial how-do-I-get-my-money-out-of-your-pocket proposition. Instead, it showed how a consultative approach to meeting customer needs would produce more effective sales results.

Larry's approach created a new generation of salespeople who recognised the value of establishing relationships based on trust and service. The best-selling book “The One Minute Salesperson” further built our legacy.

From these humble origins evolved a company that is still committed to a mission of helping people and organisations be all that they can be, to achieve performance with fulfilment.